What should you do to get more online leads for your business?

If you have a business and you want to have new online leads, you can use yellow pages like we used to do it when their phone book was the only way to do it. However, yellow pages is a tool that has lost a lot of it’s effectiveness due to competition, their bigger competitor is Google. In fact, you’ll need to use Google to find the yellow pages website because you probably don’t know their website domain by heart. If you do, you are impressive!

If you want to use another way to attract leads online, you can use Facebook ads. Theses ads work because the filters are strong and Facebook has a big database full of information written in the profiles. Facebook dark posts work even better because they are among Facebook user’s friends posts, so they don’t quite look at them like a formal ad. Since the Facebook user fits your ad filters, they are more likely to be interested by your ad. However, they weren’t looking for this ad so, it’s still an interruption marketing.

The best way to stand out on the web for your business is to appear when people are looking for your products and services. What do people use for that? Google! Some business owners want to take a shortcut by using Google Adwords.  The advantage of this ad method is that you will be on Google immediately. The disadvantages of this method are that: 1) your presence will be short term because if you stop paying, your presence is gone and 2)only 15 to 30 % of total searches attract clicks. The reason is that people don’t trust them as much as organic Google results.

The best advertising method for that matter is search engine optimization also know by the acronym SEO. SEO is a method of marketing where a SEO expert works on your business website so that it will rank very well in Google or Youtube. Of course, it will take more time to convince Google that your business website is worth being ranked high but when it will have this visibility, you will get a lot of leads because the people that will reach you will find you with specific keywords like for exemple: Chicago plumbing, Expert SEO Montreal, simultaneous translation Quebec and many more.

Search engine optimization will be one of the most important professional skills of 2017 as you can see in this video.


Strength and conditioning for sport performance

Sport performance

Some people say: “Practice sport to be in shape.” This is a way of thinking that is usually accepted by population. However, in sport performance, the adage is: “Be in shape to practice your sport.” How do professionnal and elite amateur athletes do to be in shape?

Be ready

They have a strength and conditioning coach who assess their physique and then decides with the sport coaches which physical quality should be trained and in which sequential order so that the athlete be ready for a specific competition.


Some people might think that it’s very simple to prepare a program for athletes because they are extremely in shape and they can do almost any training because of that.

A few questions to take in consideration

What they don’t know is that the strength and conditioning coach has to take a few things in consideration. Here are a few questions that he must ask himself and create the program accordingly.

-How old is the athlete?

-What is his or her objective in term of development?

-What sport and position does he or she play?

-What level of skills does he/she have?

-Is this athlete completely healthy?

-Where is the athlete in his/her competition calendar right now?

-Is he/she a starter or a back up?

-Does he/she have a lot of technico-tactical training for his/her sport?

-If so, how can we manage both so that the athlete responds well to the trainaing load?

-Does the athlete have other sources of stress (allostatic load) that might alter the response to the strength and conditioning and sport specifi trainings like (improper nutrition, lack of sleep, social conflicts, a heavy school schedule, etc.) ?

-Is the risk-reward of the exercises in the program fit the contextual aspects found in the previous questions for this athlete?

The art and science of strength and conditioning

Strength and conditioning coaches have to take in consideration aspects that are related  to: sports physiology, anatomy, biomechanics, sports psychology and they also need to have the experience to match the science with the answers regarding contextual questions eneumerated above. This is the art part of it!

The best strength coaches

The best strength coaches are the one that ask the best questions and answer them before preparing a training program for their athletes. Here’s the link of the Youtbe channel of a great strength and conditioning firm that follow a lot of good athetes in Canada: https://www.youtube.com/user/FonctionsOptimum/about

Good decision making strategy

Quality of your life

The quality of your life is in direct correlation with your ability to communicate. The person with whom you communicate the most is: yourself throught your thoughts. Here’s a great video that covers how to improve your thoughts and thus your decision making process so that you will have better results.